Our Ethic

From time immemorial, man has traded goods and services: the sweat of his brow, the creation of his mind, the revelation of his soul. He traded with his neighbors next door, his neighbors in the next village, and his neighbors across the sea.

At the core of this custom of honorable exchange was a tradition of integrity. This was a time when a man’s word was his bond, his livelihood hinged on his reputation, and the quality of his craftsmanship reflected the measure of his character.

These were the marks of a true gentleman.

The age of manliness has reemerged with a modern and sophisticated edge. The gentlemanly arts of leather- and wood-crafting and urban farming are reawakening a new generation to the pride of creating with one’s own hands and the satisfaction of a solid day’s work.

Modern technology has merged with timeless methods and natural materials to harness the best of what men can be: ruggedly sophisticated.

The gentleman who shops at TRADE listens to indie rock on his iPod as he builds an urban chicken coop in his backyard. He’s a law student, but that doesn’t stop him from volunteering for tornado relief or donating to fight human trafficking. 

When he goes camping on the weekend, he brings a dog-eared copy of the poems of William Blake or a biography of Ghandi. He appreciates “going green”, and “keeping it local” without shunning the enhancements of modern and global living. He is well read, well mannered, and well groomed, but never passive. He values the ageless and enduring over the trendy and fleeting and is looking for the highest quality merchandise with timeless design.

TRADE is the store for such a man as this.

Our Story

TRADE launched in November of 2013 as a holiday pop-up in a 240 square foot lobby of an empty office space in downtown Oklahoma City with Lukus Collins, Elle Collins, and Hunter Goodman. An experiment intended to last a few weeks stretched to several months, and TRADE eventually landed a permanent space in Oklahoma City’s historic Midtown district in the fall of 2014... When changes in family life made running TRADE untenable, it appeared the doors would be closing forever. Entered Daniel McLoud, regular customer and friend of the shop. Recognizing the need for timeless men’s fashion in OKC, and was eager to carry on the legacy. We are excited that the TRADE concept will live on in good hands.